Black Friday is everywhere, far removed from its origins as a single-day, post-Thanksgiving shopping event designed to boost sales. The...

In today’s competitive landscape, successful Revenue Management requires more than just adjusting rates. It demands a strategic approach...

In competitive markets, pricing can quickly become a race to the bottom, especially during low-demand periods. All it takes is one hotel...

As hoteliers, we’re always looking to set the right room rates to attract guests to maximize the occupancy. But one of the key elements...